Dr. Anna-Maria Fässler
Dr. Anna-Maria Fässler is the CEO & Owner of Sonnenalp Resort, a five-star superior hotel with over 100 years of history, 200 rooms and suites, 4 exclusive alpine chalets, 1 Michelin-starred restaurant, and a unique 20,000 m² wellness park featuring a nature spa, mountain lake, panoramic sauna & yoga decks. Additionally, Dr. Fässler is the founder of the Sonnenalp Glücksbringer e.V. charity association, Chairwoman of AllgäuTopHotels, and guest lecturer at MCI – Management Center Innsbruck and Hochschule Kempten.
Dr. Anna-Maria Fässler will provide exclusive insights into the facts and figures that make Sonnenalp Resort—also in collaboration with Landsberg’s expertise—one of the most renowned privately owned hotel resorts in the German-speaking Alpine region at the Landsberg Conference at FIBO on 11 April 2025 at 11:00 AM.
Below is an overview of her career and outstanding achievements:
Vita
Entrepreneurial Responsibility
Managing the Sonnenalp Group together with her husband, Michael Fässler
Four independent companies: Sonnenalp Resort (five-star superior hotel), Sonnenalp Golf Resort, Sonnenalp Shopping GmbH, Sonnenalp Laundry GmbH
More than 500 employees | Annual revenue of 60–65 million euros
One of the most renowned privately managed hotel resorts in the German-speaking Alpine region
Sonnenalp Resort
Hotel Director & Host of Sonnenalp Resort – a five-star superior hotel with over 100 years of history
200 rooms and suites, 4 exclusive alpine chalets, 1 Michelin-starred restaurant
Unique 20,000 m² wellness park with nature spa, mountain lake, panoramic sauna & yoga decks
Warm hospitality meets luxurious alpine lifestyle
Academic Background & Career Path
Studied Marketing and Communication at the University of Vienna
Held multiple leadership positions in tourism marketing for organizations such as Österreich Werbung, Bayern Tourismus, and Allgäu GmbH
Lecturer at various tourism universities in Austria and Germany
Commitment & Voluntary Engagement
Founder of the charity association Sonnenalp Glücksbringer e.V.
Chairwoman of AllgäuTopHotels
Guest lecturer at MCI | Management Center Innsbruck and Hochschule Kempten
Since 2019, a member of the European Entrepreneurs Club
Awards & Recognitions
2019: State Medal for Outstanding Contributions to the Bavarian Economy
2020: Awarded the prestigious Brillat-Savarin Plaque
Personal Profile
From winemaker’s daughter to top hotelier – driven by passion, diligence, and vision
Master of balancing business leadership & family
Mother of two | lives and loves what she does – with heart, discipline, and an unmistakable sense of quality
Register here for Dr. Anna-Maria Fässler’s talk and all other presentations!
